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C Me Mail is located in the Greater Niagara Region and has been serving Niagara and the world since 1986

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“The most important thing in communication is to hear what is not being said”,

Peter Drucker (1909 – 2005)

For long-term business success, it is essential to utilize a Multi-platform, Integrated marketing approach.

A good, basic web-site which encourages communication and interaction is nothing more than a good starting point.  It alone cannot help you “hear what is not being said”.

Consider the following support and control elements:

• How do you keep your web-site fresh and current?
• Who is allocated the time to undertake the updates?
• Who has the editorship responsibility for the updates?
• What single element on your site sets it apart from your competition?
• Does the web site reflect your operating methodologies and culture?
• Is the site “friendly” and easy to navigate?
• Have all the “techie” terms been removed to improve understanding?
• Does the site easily capture visitor information?
• Does the site contact direct links to key internal sales personnel?
• Do you know what methodologies were used to drive the visitor to your site?
• Does the site contain appropriate “disinformation” to distract your competition?

Inside sales support must be developed which responds immediately to any electronic enquiry.  Formalize the process into an ongoing process with line responsibilities.

Such support must be harmonized with the messaging on the web site.

Ensure electronic traffic can be followed using a standardized telephone approach with certain fixed script questions that are asked which aids in qualifying the potential client while determining how they arrived at the site.

Ensure that the telephone support staffs understand their job is to get to know the potential client and understand their needs.

Design a Direct Mail component which drives potential new customers to your site.  Use a combination of Addressed and Unaddressed Mail to achieve this and have at least 6 complete programs designed before start-up is initialized.

Use Direct Mail to drive existing customers to your new or redesigned web site.  Actively solicit their feedback on the site and its messages.

You cannot hear what is not being said in a purely electronic environment